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How to Use Promotional Products to Increase Brand Awareness

Posted by Andrew Bennett on
How to Use Promotional Products to Increase Brand Awareness

To use promotional products well, consider this:

1. Your Target market Comes First

Before you order promotional products, think about who your target market is. Ensure the products you give make sense with your business.

You would not likely want to use a fidget spinner to promote a doctor would you? Therefore, think about the interests of those who are going to receive the promotional products and find something they will like.

The more they like your promotional products, the more that they will be used to promote your business.

It’s just that simple. Do some research with your employees and current customers before you submit an order, and make your decision based upon their opinions. That will guard well against guesswork.

2. Ensure your message is well-received by your audience

Do you want to put your logo on the product or catchy design or message? What about your address? Do you want to make this like your business card or would you rather it look simpler, and intrigue your audience.

When you decide what you think would work best, make your message simple and easy to relate to. Find a great copywriter to make it easier to remember. Then you will get a promotional product that will speak volumes itself.

Catchy promotional messages will tell what opportunities you provide, what your company is like, and what your target market can expect. A poorly designed one can make you seem stand-offish, disconnected with your customers, and not serious.

No rush, take your time, and when you are sure, start printing!

3. Promotional Products must stand out

If you use cheap promotional pens, or the bottom-of-the-rung printed cotton shirts and just slap your business’ name and logo on them, then don’t expect an out-of-this-world response. If you choose products your customers will want to use over and over, then the quality option is always the best.

Which is why you must choose interesting promotional products or at least a quality build so they will last a long time. You will definitely stand out from the crowd of other advertisers if you give them something worth having that they can use.

A creative design on a high-quality pen can bring better results. So does a custom hat with a cool logo, a tote bag with a creative design, even. https://bestpens.page.tl/Brand-Marketing.htm  can help you find pens to market your business.

The right logo can be highly effective. Find a talented graphic designer and collaborate with them to create a high-quality logo for your promotional products. When the artwork looks good, people will enjoy using and wearing your promotional products. They will look exclusive and of higher value. And don’t just appeal to your current customers, but everyone who will see it.

Custom pens, pens, promotional pens

4. Do the math before ordering

Think about how many products you need to be successful. As with all production, the goal should be to print as much as you think you will need without going over or falling short. Although, if you miss your guess, then a surplus is preferable to a shortage. You can always give them to your employees.

5. Work from the inside out

Good branding and marketing starts within your own company and your current customers. So, before you start looking to obtain, focus on the people who are already doing a great job for your company. Get them some custom t-shirts, promotional pens, tote bags, and custom hats; maybe even create contests within and the winners are awarded your branded giveaways. Visit mee.nu to see more suggestions!

That will be both a way to strengthen your team and prove that you appreciate them, but also see them using your items and which ones are used more often than others so you can pinpoint which is most effective. This is a win-win.

6. Don’t ignore your current customers

Yes, scaling has some huge rewards, but if you do it at the cost of your current customers, then you may not keep your new ones much longer either.  No customer nor partner should be taken for granted. If your competitors effectively start attracting them with excellent opportunities, you will be better positioned to retain your base if you have earned their loyalty.

That’s where promotional products fit in. Your current customers and partners always like getting stuff for free. By giving them your branded promotional products, you will boost their loyalty to you and will act as brand ambassadors.

7. Get your foot in the door promotional products

Your sales department can be one of the forgotten beneficiaries of promotional products. Imagine a fantastic sales rep that has been having some trouble getting an appointment with a big client. Now, take that same scenario and send your representative with an assortment of your most effective items (tote bags, pens, notebooks, custom hats, and other items they will actually use) to that client that they have been trying to land.

By dropping some of your branded promotional products, you can help establish some credibility with them right off the bat even before they get the chance to do business with you. If your promotional items are fun, intriguing, and practical, your sales team can have a field day with them to your advantage and leave a great impression on potential clients.

8. Promotional products simplify PR

Before you skip to the next point, here’s why. A public relations expert is insanely useful when something doesn’t go right. But, what about the times when you want to protect your image before it gets dented? This is where your promotional items fit in. Simpsite promotional products has some more excellent suggestions for what may work with your audience.

Using Promotional Products for Marketing


9. Improve brand visibility

Promotional products can also boost brand awareness when they are used with the correct marketing strategy. If your company put on an event, you can start your expansion and reach new customers. How? Give them your promotional products that you have found, from your in-house research, are most effective. You are keeping your name in front of those who you want to be your customers and it could likely open an opportunity for a meeting.

10. Promotional products in social media campaigns

Your followers on social media also will be great advertisers of your brand and bring new customers. You can organize contests on social media where your followers (and others) will share the post and comment and anything else that is engaging, but simple, to win your products. Another reason why you will be best served to emphasize quality.  You could also give your promotional products to anyone who posts a picture of themselves with your product, or when using your services. Going that route, you can get some new customers and award the current ones who are actively promoting your brand.

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